Hootsuite vs Later: which costs less?
For 3 accounts, 1 user, Later is cheaper (Hootsuite Standard $99 vs Later Starter $25 a month). Across the 6 needs below, Hootsuite is cheaper in 0 and Later in 6.
Last checked 2026-10-18 on the official pages.
Monthly cost for each need
Cheapest fitting plan of each, monthly billing, add-ons included.
| Need | Hootsuite | Later | Cheaper |
|---|---|---|---|
| 3 accounts, 1 user | Standard $99 | Starter $25 | Later by $74 |
| 5 accounts, 1 user | Standard $99 | Starter $25 | Later by $74 |
| 10 accounts, 1 user | Standard $99 | Growth $50 | Later by $49 |
| 10 accounts, 3 users | Standard $297 | Growth $55 | Later by $242 |
| 25 accounts, 5 users | Professional $995 | Growth $95 | Later by $900 |
| 50 accounts, 10 users | Professional $1,990 | Scale $155 | Later by $1,835 |
Your own numbers · Hootsuite pricing · Later pricing
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Hootsuite plans
| Plan | Billed monthly | Billed annually (per month) | Social accounts | Users | Notes |
|---|---|---|---|---|---|
| Standard | not published as a number | $99/mo | 10 | 1 (+$99/mo each extra) | Per user; up to 10 social accounts |
| Professional | not published as a number | $199/mo | unlimited | 1 (+$199/mo each extra) | Per user; unlimited social accounts |
| Advanced | not published as a number | $399/mo | unlimited | 1 (+$399/mo each extra) | Per user; approvals and team workflows |
Later plans
| Plan | Billed monthly | Billed annually (per month) | Social accounts | Users | Notes |
|---|---|---|---|---|---|
| Starter | $25/mo | $18.75/mo | 8 per social set (8 included) | 1 | 1 social set = 1 profile of each network (8 profiles); no extra sets or users |
| Growth | $50/mo | $37.50/mo | 8 per social set (16 included) | 2 (+$5/mo each extra, $3.75 on annual) | 2 social sets (16 profiles) |
| Scale | $110/mo | $82.50/mo | 8 per social set (48 included) | 4 (+$5/mo each extra, $3.75 on annual) | 6 social sets (48 profiles) |
Total = plan price + paid extra social accounts, seats or social sets where the tool prices them (Buffer and Publer charge per account, Hootsuite per user). A plan that caps accounts or users without a published add-on price does not fit beyond its cap. Later counts profiles in social sets of one per network. other billing price = the tool does not publish this billing period as a number (Hootsuite monthly, Sendible annual), so the other period's price is used. Ties are broken by name. Affiliate status is never used.
Frequently asked questions
Is Hootsuite cheaper than Later?
For 3 accounts, 1 user, Later is cheaper (Hootsuite Standard $99 vs Later Starter $25 a month). Across the 6 needs below, Hootsuite is cheaper in 0 and Later in 6.
What do Hootsuite and Later cost per month?
Hootsuite: Standard $99; Professional $199; Advanced $399. Later: Starter $25; Growth $50; Scale $110 (monthly billing where published).
Do Hootsuite or Later have a free trial?
Hootsuite: 14-day free trial, no credit card. Later: 14-day free trial.